One of the cardinal principles of public relations is this: Never attempt to hoodwink the news media. Be forthright. Be honest. Otherwise you may find the tables turned on you.
I cannot vouch for you the following story about Fidel Castro, but whether it is true or not, it illustrates the point put forth above.
We’re told that Fidel Castro, hoping to counter stories of public unrest and dissatisfaction with the Cuban government, recently invited journalists from around the world to view conditions in Cuba.
“We’re one big happy family,” Castro told them.
To prove it, the journalists were invited to tour a school with the Cuban leader. At the school Castro engaged one of the pupils in conversation before a host of TV cameras and radio microphones.
“Who is your father?” Fidel asked the little girl.
“The great Fidel Castro,” she answered.
“Who is your mother?”
“The great country of Cuba.”
“You see!” a beaming Castro triumphantly declared to the crowd of journalists.
“What do you want to be when you grow up?” a voice from the crowd asked the little girl.
“An orphan,” she replied.