Whenever I pass by Sim Lim Tower along Jalan Besar I can’t miss this eye catching poster. Why would anyone spend so much money to put up this huge poster not advertising any products or services but telling people to do the right thing! It’s preaching moral value to who ever cares to read.
Just a brief translation, the first line “白善孝为先” means that amongst the 100 virtues, filial piety is the foremost. Its the No: 1 virtue of the 100 virtues.
The second line “万恶淫为首” declares that there are 10,000 sins but the worst sin is lascivious or lust.
We could say that the
obnoxious ostentatious poster fronting the building facade along the busy motorway is telling people to be filial to your own parents and avoid lasciviousness by not patronizing prostitutes or having extra marital affairs.
Is it referring to the 44 itchy monkeys I blog about or telling us not be like those itchy monkeys? I’m not sure about the intention of the advertiser or the reasons behind this poster. What I know that it certainly costs quite a lot of money to mount this display and also paying for the rental of the space. It sure beats me.